Star Trek Into Darkness will roll out domestically this weekend and expectations are high for the sci-fi flick after the expectation-shattering
performances from Iron Man 3 and The Great Gatsby. I will definitely see this on the weekend, how about you?
Star Trek Into Darkness
PROS:
- The critically acclaimed 2009 reboot exceeded all expectations at
the box office and became a huge word-of-mouth hit domestically, helping to
expand the appeal of Trek to general audiences.
- Reviews are strong and early reactions from overseas audiences
are also positive.
-There are no other wide openers this weekend.
- Social network buzz has been consistently strong for several
months, with recent trailers being particularly well-received online.
- Sequels to films with strong mainstream reception and home video
sales typically post bigger numbers upfront (see also the Iron Man, Transformers,
and Pirates of the Caribbean sequels).
- Opening the week before Memorial Day weekend has been successful
in the past for the Star Wars prequels.
- J.J. Abrams' drawing power continues to grow. The free publicity
he generated for Trek after landing the Star Wars: Episode VII gig will
definitely help.
CONS:
- The late release date change could skew opening weekend numbers
one way or the other.
- While older audiences and families will be the target crowds,
will teenagers turn out?
- The amount of competition in the market--before and after
release--is significantly stronger than what the 2009 reboot faced.
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