The 2013 summer movie season finally kicks off this weekend (and I haven't seen Pain & Gain yet) as Robert Downey, Jr. and Marvel bring Tony Stark back to the big screen for the fourth time since 2008 in Iron Man 3. This will also mark the seventh consecutive year that a Marvel franchise has opened the first week of May (dating back to 2007's Spider-Man 3).
Iron Man 3
PROS:
- Last year's phenomenal success of The Avengers could help to
reignite and/or expand interest in the solo Iron Man series.
- Adding 3D to its arsenal, this sequel should be able to
comfortably outperform Iron Man 2's $128.1 million opening on the same weekend
three years ago.
- The lack of competition in the early 2013 market combined with a
huge location count will ensure strong upfront demand.
- Will the inclusion of 10pm Thursday shows be a significant
benefit to the overall weekend revenue?
- Early reviews and online reactions from overseas audiences have
been solid. Could social media and Avengers' own success help win back general
audiences lost with Iron Man 2?
- The film has consistently trended strongly on Twitter and
Facebook.
CONS:
- The Avengers aside, general reception of Iron Man 2 was less than
stellar in 2010 and resulted in modest legs for a blockbuster despite minimal
competition that May.
- Given the amount of competition the film faces after opening
weekend this time around, more importance will be placed on the strength of the
debut.
- The Avengers offered a unique premise and expanded interest from
kids and adults alike with its collection of superheroes. Iron Man 3 is in new
territory as the first return to the Marvel universe's solo films.
- Pre-sales have been strong, but not necessarily record-breaking.
I love RDjr. His personal comeback from the bowels of Hell itself to such amazing international success is truly inspirational.
ReplyDeletePlus, he just keeps getting hotter and hotter.
Yeah he is such a like-able celebrity.
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