Following Iron Man 3's big debut, two
new openers will aim to keep the May momentum going: Baz Luhrmann's The Great
Gatsby and Peeples.
Also, you can now find our final
domestic forecasts for the weekend's new releases below our analysis.
The Great Gatsby
PROS:
- Leonardo DiCaprio and established
director Baz Luhrmann bring the film a lot of potential mainstream interest.
- The classic book and original
Robert Redford film are well-known among older crowds.
- A strong marketing campaign from
Warner Bros. is helping to interest younger audiences (women, in particular).
The use of modern music from artists like Jay-Z is also a factor.
- Twitter and Facebook activity have
been excellent this week. Flixster numbers are also strong.
- Provides counter-programming for
those who have already seen, or don't want to see, Iron Man 3.
CONS:
- Opening in the wake of Iron Man 3
will still prove challenging. The second weekend of May rarely produces
breakout openings.
- Early reviews are on the negative
side of things.
- Modern music and flair aside,
Gatsby is a period film and those typically have a rough time finding big
audiences.
Peeples
PROS:
- Tyler Perry's "presents"
credit will help the film cater to his fans.
- Star Craig Robinson is well-known
from his roles in "The Office", Hot Tub Time Machine, and various
Judd Apatow flicks. Kerry Washington is also fresh off the success of Django
Unchained.
- Should appeal to urban crowds
looking for a comedy.
CONS:
- The Perry fan base is limited and
doesn't always turn out, especially without Perry's presence in the film
itself.
- Those looking for a comedy are
likely to wait for The Hangover Part III in two weeks.
- The film's Twitter activity is
significantly behind Tyler Perry's Temptation. Facebook activity only slightly
trails.
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