The ONLY movie that is opening this weekend that is on my radar is Insidious Chapter 2, are you going to join me?
Insidious Chapter 2
PROS:
- The original 2011 film posted some
excellent legs for the horror genre, grossing more than four times its opening
weekend take.
- Director James Wan has continued to
build a strong resume since thanks to the success of The Conjuring and his
selection as director for 2014's Fast & Furious 7.
- The horror genre, with the right
film, has consistently proven a big draw for audiences in recent years.
- Online tracking metrics, including
Twitter, Facebook, and Flixster, have been steadily impressive for weeks.
- The Friday the 13th release tie-in.
- The PG-13 rating ensures teens will
be able to check out the flick in theaters.
CONS:
-
Opening the second weekend of September and relatively far away from
Halloween could prevent the big numbers seen by the likes of the Paranormal
Activity franchise.
- While unlikely, it's possible that
the viral nature of the trailer's "He's got your baby!" shot could be
skewing online data.
- Aside from Paranormal Activity,
most films in the horror genre have opened to more modest numbers. Sequels in
particular have faltered.
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