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Friday, April 19, 2013

THIS WEEKEND'S BOX-OFFICE: 4/19/2013


Opening this weekend is Tom Cruise's Oblivion, I have to see this along with 42 

Oblivion


PROS:

- Universal is banking on the star power of Tom Cruise combined with the big scale sci-fi genre in which he's had past success.
- As the only wide release of the weekend, competition will be minimal.
- The film's marketing campaign has heavily pushed the film as a pre-summer event.

CONS:

- Cruise's star power has diminished, though it's becoming clear that he can still draw with the right film. Is Oblivion it?
- With 42 breaking out last week and now receiving strong word of mouth, some of Oblivion's potential audience could opt for a more sure bet instead.
- Social network tracking has been mediocre over the last few months.

Are you going to see Oblivion this weekend?

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