THIS WEEKEND'S BOX-OFFICE: 12/13/2013

This second frame of December sees the anticipated release of Peter Jackson's The Hobbit: The Desolation of Smaug, are you going to journey to middle earth with me? I've been waiting all year for this movie and I know it won't disappoint.

The Hobbit: The Desolation of Smaug

PROS:

- Excitement from fans has perked up since last year's first installment thanks to stronger trailers/marketing.

- General audiences helped send An Unexpected Journey north of $300 million domestically last time around.

- Early reviews indicate a generally well-paced improvement over the previous film.

- Twitter activity is slightly ahead of Journey at this same point in the pre-release cycle.

CONS:

WHO CARES? :-)