A lubricant
brand has claimed that its ad was banned from being shown opposite RuPaul’s
Drag Race on its new channel.
For its current
tenth season, reality series RuPaul’s Drag Race has made the jump from LGBT
channel Logo to ‘mainstream’ cable channel VH1.
However, not
all the show’s advertisers survived the jump – and one gay-themed brand has
claimed that it has been stopped from running its ads against the show in its
new homes.
In a blog, an
exec from lubricant brand Boy Butter alleged that their ad was rejected by
Comcast in Chicago.
Eyal Feldman,
the founder of the lube brand, wrote: “[Comcast] did not think viewers could
handle the level of gayness in this ad starring sexy ginger, Seth Fornea, who
is showing us all how to properly use a butter churn.
“One would
think that in the Mid West the sight of a butter churn would bring back
nostalgic feelings of nearby dairy farms, but alas if a gay man is churning
that butter, not so much.”
He added: “One
of the best things about owning a personal lubricant company is the marketing,
creating fun tongue in cheek ads that push my products as well as my own gay
point of view.
“Our intention
with this commercial was to make a gay version of the sexy Super Bowl ads and
tame it down to be as ‘PG’ as possible, so as to avoid this type of ban… a sexy
busty woman being suggestive and showing a lot of skin is fine but if you just
replace that woman with a gay man, it is a much different story.
Daniel
Robinson, the director of the ad, said: “I think it’s Chicago’s loss and a
clear representation of how shamed and stigmatized our sexuality is.”
Check out the
ad below:
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