07~07~07

Live Earth is the name for a series of concerts of pop and rock music featuring various artists planned to take place on Saturday July 7, 2007 (the anniversary of the Roswell incident) (07/07/07) to give cause to global warming.[1] The concerts have the intent of bringing together more than 150 of the world's most popular music acts and drawing a worldwide audience of 2 billion people, making it one of the largest global events in history. The umbrella organization for the event is a new global movement under the name Save Our Selves (SOS). The plans for the Live Earth concerts were announced at a media event in Los Angeles on February 15[2], 2007 by the former Vice President of the United States Al Gore and other activist celebrities. The inspiration for promoting the cause using the vehicle of benefit concerts comes from many similar events over the past 25 years including the 1985 Live Aid concerts and the 2005 Live 8 concerts and it will be the longest show ever to be recorded in the world records. In addition to raising awareness of global warming, on June 28, 2007, it was revealed that Live Earth is to be the launch event for the Live Earth Call to Action.[3] During the concerts people will be asked to support the following 7-point pledge:[3]

1. To demand that my country join an international treaty within the next 2 years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit a healthy earth;
2. To take personal action to help solve the climate crisis by reducing my own CO2 pollution as much as I can and offsetting the rest to become 'carbon neutral;'
3. To fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap and store the CO2;
4. To work for a dramatic increase in the energy efficiency of my home, workplace, school, place of worship, and means of transportation;
5. To fight for laws and policies that expand the use of renewable energy sources and reduce dependence on oil and coal;
6. To plant new trees and to join with others in preserving and protecting forests; and,
7. To buy from businesses and support leaders who share my commitment to solving the climate crisis and building a sustainable, just, and prosperous world for the 21st century.