A new
Starbucks ad follows a trans boy as he starts going by his new name.
The ad will
air on television in the U.K. and online, and it’s part of a partnership with
the U.K. transgender youth organization Mermaids. The chain will sell
limited-edition mermaid cookies to raise up to £100,000 ($130,000) for the
group.
n the ad,
which is part of the “What’s your name?” campaign for Starbucks, a trans teen
named James keeps on getting called by his deadname – at the doctor’s office,
on his student ID card, by family.
At the end of
the ad, James goes to Starbucks, where an employee asks him what his name is.
“It’s James,”
he responds, and the employee writes it on the cup.
People on Twitter loved the ad.
Some transgender people reminisced about the first time they used their name at
Starbucks.
SOURCE: LGBTQ NATION
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