I am not saying Honey Maid was asking WWJD? when they made their "Wholesome" graham cracker ad which
featured diverse families, including an interracial couple and same-sex
parents, but they did a good thing in my book.
Their senior marketing director explained, "We at Honey Maid
continue to evolve...so they can be a part of everyday moments of connection in
a world with changing, evolving family dynamics."
"On March 10, 2014, Honey Maid launched 'This Is Wholesome,' a
commercial that celebrates all families," they explain in a new video
response. "Some people didn't agree with our message."
One specific comment on Honey Maid's Facebook page read,
"Wholesome IS family with one man as the Dad and one woman as the Mom,
anything else is immoral." Others called for a boycott.
When the commercial aired, the response
was overwhelmingly positive! And that's the message of Honey Maid's response:
"We asked two artists to take the negative comments and turn them into
something else."
"But the best part was all the positive messages we received.
Over 10 times as many," Honey Maid says. "Proving that only one thing
really matters when it comes to family: LOVE."
Well, two things: Love and graham crackers.
I will buy ALL of the graham crackers, Honey Maid. This is
beautiful. Take my money.
No comments:
Post a Comment