Since its inception in 1996, Lee
National Denim Day has adhered to a simple philosophy: one day, one cause, one
cure®. In 12 years, that philosophy has become a mantra for millions and has
made an impact Lee Jeans never dreamed possible. It all started when several
Lee Jeans employees realized that each of them, in one form or another, had
been touched by breast cancer. An everyday conversation sparked an idea and led
to the creation of Lee National Denim Day, which has become one of the largest
single-day fundraisers nationwide for breast cancer. In its first year, Lee
Jeans set a goal of raising $1 million on Lee National Denim Day. To do this,
Lee Jeans invited companies to go casual for a cause, inviting employees to
wear their jeans to work on Denim Day in exchange for a $5 contribution to the
fight against breast cancer. The underlying concept behind the program was
simple—by convincing enough people to take one small step, together they could
reach an incredible goal. The response to the inaugural Lee National Denim Day
program was astounding. That year, more than 3,000 companies signed up to
participate, raising $1.4 million dollars for the fight against breast cancer,
setting the stage for what would become one of the most captivating social
action campaigns in the country. Since its first year, Lee National Denim Day
has raised more than $70 million for the fight against breast cancer and unites
nearly one million supporters nationwide each year. I would LOVE a
future WITHOUT breast cancer...DON'T YOU?
i think this is cool, it works well in colleges since everyone wears jeans
ReplyDeleteMy job used to participate in Lee Denim Day, but then we went to a causual dress code, so it didn't go over so well after that so we don't do it any more.Thanks for this post man. I have lost 2 aunts and a grandmother to Breast Cancer, and I'm always supporting the efforts to find a cure.
ReplyDelete