Campbell’s Soup have been
praised for their latest marketing campaign – after featuring a gay family in
their latest advertisement.
And if the
two fathers who star in the ad seem to have a natural chemistry with the child
– and with each other – it’s because they are in fact a real-life family.
Larry Sullivan and David
Monahan and their son Cooper star in the soup giant’s latest ad for its new
Star Wars offering.
Taking
inspiration from arguably one of the most iconic movie moments of all time,
each dad does his best to channel James Earl Jones as the voice of Darth Vadar
as they tell Cooper: ‘I am your Father.’
The advert is
one of several with the tagline “Made for Real, Real Life.”
A
spokesperson for Campbell’s explained that the family was so adorable that
their planned fifteen second spot was extended to also include a 30 seconds
instead.
“We use this
phrase internally of this notion of ‘moment telling’,” Campbell’s Yin Woon Rani told
AdAge.
“We wanted to
tell just very simple, telegraphic stories that didn’t always need the space of
thirty seconds.
“It was sort
of a lucky extra because that story just ended up being so rich and so
endearing.”
Campbell’s
are latest addition to a growing number of companies that are increasing the
inclusiveness of LGBT people in their marketing campaigns.
Snack giant Doritos
last month unveiled a special rainbow-coloured edition, to raise money for
a gay rights charity.
They join
Stain remover Tide, who recently
launched a pro-gay ad campaign taking aim at Kentucky clerk Kim Davis.
This is terrific news! Thank you for posting this announcement! Love and naked hugs!
ReplyDelete