The second frame of March welcomes
what should be the biggest debut so far of 2013. Disney launches Sam Raimi's
Oz: The Great and Powerful and will be aiming to become the first movie of the
year that captures a large family audience. Meanwhile, Dead Man Down will roll
into theaters in an effort to counter-program.
Oz: The Great and Powerful
PROS:
- The original Wizard of Oz is a
widely beloved film to this day.
- The Disney marketing machine.
- The ensemble cast led by James
Franco helps the film stand out among audiences of varying ages.
- Families haven't had a high profile
movie to choose from since The Hobbit.
- Director Sam Raimi is more well
known to audiences compared to other directors thanks to his success with the
Spider-Man trilogy.
- The slumping 2013 market and it's
unappealing mainstream offerings could result in this being the benefactor of
pent-up moviegoer demand for an event-like movie.
CONS:
- Reviews have been middling.
- While strong in it's own right,
Twitter activity has trailed that of Snow White and the Huntsman during the
comparable week of release.
- Franco and co. aren't really draws
on their own.
Dead Man Down
PROS:
- Should provide decent
counter-programming for action fans and those not looking to see Oz this
weekend.
- Selling the film as "from the
director of the original The Girl with the Dragon Tattoo" could entice
fans of those films to come out.
- Facebook activity has been decent.
CONS:
- Marketing has done little to raise
widespread awareness for the film.
- Colin Farrell isn't a significant
box office draw.
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