THIS WEEKEND'S BOX-OFFICE: 3/29/2013

Easter weekend is ahead and studios are bringing out some bigger guns in an effort to drive big holiday business. Paramount's G.I. Joe: Retaliation gets things started with an early debut on Thursday, March 28. The Host and Temptation follow on Friday.

I will watch two movies this weekend, care to guess which two? Safe to say that I OVER Ms. Perry and her 'movies'. What movie(s) are you going to watch this weekend?

G.I. Joe: Retaliation

PROS:

- Brand name recognition.

- Dwayne Johnson has become an increasingly reliable box office star thanks to hits like Fast Five and Journey 2.

- Channing Tatum's presence in the film could entice his female audience to come out.

- Opening on Easter weekend should help the film to capitalize on the movie's potential appeal to families (young boys, specifically).

- Flixster user anticipation is fairly strong.

CONS:

- The 2009 film, The Rise of Cobra, did well in its time but isn't remembered particularly well almost four years later.

- Action fans could easily forego Joe in lieu of last weekend's breakout, Olympus Has Fallen.

- Twitter activity has paled in comparison to The Expendables 2.

The Host

PROS:

- The book's young adult fan base will probably turn out.

- Advertised as "from Stephanie Meyer, creator of Twilight" could help bring out some Twilight fans in addition.

CONS:

- The Twilight films appealed to a very focused female audience the size of which won't carry over to The Host.

- Social network buzz has been lukewarm.

Tyler Perry's Temptation

PROS:

- Tyler Perry's established fan base.

- Previous Perry films have excelled during this time of year, particularly around Easter.

CONS:

- Perry's non-Madea movies usually perform more modestly than his bigger hits.