Three new releases enter the fray
this weekend in an effort to dethrone Disney's Oz from first place. Will The
Croods, Admission, and/or Olympus Has Fallen succeed? I will be watching the The Croods, Olympus and The Call from last weekend IF comes this week.
The Croods
PROS:
- The DreamWorks brand name and voice
cast.
- Families who have had their fill of
Oz may be looking for something fresh this weekend.
- Early reviews have been strong.
CONS:
- Where The Lorax was able to
capitalize on being the first big animated movie of the year in 2012, The
Croods is at disadvantage when it comes to upfront demand because of Oz
stealing that crowd's thunder.
- DreamWorks' original animated
movies, and most in general, tend to be more back-loaded. The Easter bump next
week could enhance that effect.
Admission
PROS:
- Tina Fey has been riding a growing
wave of popularity for several years.
- The pairing of Fey with comedy
mainstay Paul Rudd could make for an appealing duo.
CONS:
- Marketing has failed to give
audiences a reason to rush out for the movie beyond the star teaming. Date
Night this is not.
- Twitter, Facebook, and Flixster
tracking aren't doing much to impress.
Olympus Has Fallen
PROS:
- Adult audiences (men in particular)
haven't been targeted in awhile this year. A popcorn action flick might be just
what the doctor ordered.
- Aaron Eckhart and Gerard Butler
have had their share of past successes in the action genre.
CONS:
- Neither Eckhart nor Butler are
consistent box office draws.
- Reviews aren't looking good, and
those aware of this summer's White House Down may be inclined to wait for that
similarly plotted flick.
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