The films opening this weekend as
March kicks off and tries to recover from a slow February. Jack the Giant
Slayer is considered the favorite to win the weekend, but 21 and Over may have
some surprise potential, The Last Exorcism Part II also debuts.
Jack the Giant Slayer
PROS:
- Bryan Singer's name has been
attached to a number of high profile films in the past such as the X-Men films,
Superman Returns, and his last directorial effort, Valkyrie.
- The ensemble cast provides some
recognizable names and faces for the general audience.
- The lack of family movies in the
market could draw that crowd out to theaters.
- The well-known fairy tale gives it
a sort of brand name.
CONS:
- Singer's name is more well-known
among genre fans than general audiences.
- Last year's John Carter proved that
families won't go for just anything, and many of them may be waiting for next
week's Oz: The Great and Powerful.
21 and Over
PROS:
- The older teen/young adult audience
may be looking for a new comedy with Identity Thief having been out for awhile
now.
- Similarly-themed Project X
performed quite well during the same weekend last year.
CONS:
- With no star names and an R-rating,
the upfront audience could be limited.
The Last Exorcism Part II
PROS:
- Horror films have a strong track
record in recent years.
CONS:
- The first film isn't very
well-remembered, and horror sequels don't have as strong of a track record.
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