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Friday, March 7, 2014

THIS WEEKEND'S BOX-OFFICE: 3/7/2014

300: Rise of an Empire open this weekend as March kicks off. Who is gonna shout THIS IS SPARTA! with me & watch this movie?

300: Rise of an Empire

PROS:

- The original film was a breakout blockbuster, earning more than $71 million on opening weekend and $210 million domestically.
- The franchise's Facebook page has amassed an impressive 11.4 million fans.
- Adding 3D to the mix could help boost box office grosses.

CONS:

- Without star Gerard Butler or the iconic marketing campaign of the original, will general audiences be interested?
- Initial fan reaction to the idea of a 300 sequel has never been overwhelmingly positive.

- Online tracking signs are mixed with Twitter activity lagging relative to most fanboy-friendly movies.

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