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Friday, March 21, 2014

THIS WEEKEND'S BOX-OFFICE: 3/21/2014

This weekend my eyes will be taking in Divergent, how about you?

Divergent


PROS:


- The adaptation's book sales have been stronger than most young adult book-to-film conversions.
- Following the success of Harry Potter, Twilight, and The Hunger Games, teen audiences are looking for this kind of movie right now.
- Pre-sales have been consistently strong for the past few weeks.
- Online tracking has been strong across Twitter and Facebook.

CONS:


- Although popular, the Divergent series isn't considered as widely appealing as The Hunger Games. Adult audiences may not go in for this one.
- Aside from Potter, Twilight, and Hunger, most young adult adaptations have failed to generate much traction at the box office.

- Flixster activity has left something to be desired.

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