THIS WEEKEND'S BOX-OFFICE: 8/9/2013

The two films join the August marketplace this weekend that I am interested are Elysium and We're the Millers. What movie(s) are you seeing this weekend?

Elysium

PROS:

- Matt Damon and Jodie Foster give the film some needed star power.

- Writer/Director Neill Blomkamp found a great deal of success with 2009's District 9.

- The large scope of the film may give it a "last big summer movie" feel for audiences.

- Flixster activity is particularly strong.

CONS:

- The glut of sci-fi movies this year could diminish upfront demand.

- The market has been very crowded of late, and will continue to be with four new openers this week.

- Twitter activity has been modest.

We're the Millers

PROS:

- It's been awhile since a major comedy opened. Audiences may be somewhat eager for a new one.

- Jason Sudeikis and Jennifer Aniston give the film a quasi-Horrible Bosses sequel feel.

- Marketing has emphasized the right comedic notes.

- Twitter tracking has been strong.

CONS:

- Will struggle to pull male audiences away from Elysium.

- Sudeikis hasn't proven himself as a leading man at the box office yet.

- Poor reviews could counter some of the buzz with so many new releases this weekend.