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Friday, August 9, 2013

THIS WEEKEND'S BOX-OFFICE: 8/9/2013

The two films join the August marketplace this weekend that I am interested are Elysium and We're the Millers. What movie(s) are you seeing this weekend?

Elysium


PROS:


- Matt Damon and Jodie Foster give the film some needed star power.
- Writer/Director Neill Blomkamp found a great deal of success with 2009's District 9.
- The large scope of the film may give it a "last big summer movie" feel for audiences.
- Flixster activity is particularly strong.

CONS:


- The glut of sci-fi movies this year could diminish upfront demand.
- The market has been very crowded of late, and will continue to be with four new openers this week.
- Twitter activity has been modest.

We're the Millers


PROS:


- It's been awhile since a major comedy opened. Audiences may be somewhat eager for a new one.
- Jason Sudeikis and Jennifer Aniston give the film a quasi-Horrible Bosses sequel feel.
- Marketing has emphasized the right comedic notes.
- Twitter tracking has been strong.

CONS:


- Will struggle to pull male audiences away from Elysium.
- Sudeikis hasn't proven himself as a leading man at the box office yet.

- Poor reviews could counter some of the buzz with so many new releases this weekend.

2 comments:

  1. What ever you'll watcht, I wish a great week end with my last post:

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