THIS WEEKEND'S BOX-OFFICE: 8/2/2013

This weekend 2 Guns open who will see this movie with me?

 2 Guns

PROS:

- Denzel Washington and Mark Wahlberg have commanded strong box office power over the last few years.

- With The Wolverine being the latest in a line of live-action flicks that have missed breakout status, that could mean some demand for a more "realistic" actioner.

- Facebook and Flixster activity are trending ahead of Washington's Safe House during comparable points.

CONS:

- Twitter activity, while generally healthy, has been trending behind Safe House.

- Potential overlapping in Washington's and Wahlberg's core audience could prevent a major breakout.

- As August begins, the summer market is expected to slow down.