The “Nourish
Every You” campaign has six campy spots and each ad aligns with one of the
vitaminwater flavors, which Coca-Cola hopes will connect with Generation Z in
particular.
The unreleased
track “Give Me One Chance” is featured in each ad, giving it buzz and
familiarity before it’s widely available.
Sporting a
flowing crimson outfit in “XXX Zero,” Lil Nas X reaches out to the knee of a
young man while a woman spies on them but cheers him on.
“Go on, Lil
Nas X! Nourish that fiery you!”
The object of
his affection tries to give him a drink but clumsily splashes it on the star’s
face.
Next, walking down Hollywood Boulevard in a flowing white dress and earrings, a gust of wind blows his dress up, Marilyn Monroe-style. Impressed, a woman comments, “Now that’s one nourished man.”
For “Shine,” Lil Nas X lays on a chaise lounge and announces, “My skin is giving reptile” while flashing sparkly fingernails. Answering a matching sparkly cell phone, he says to the caller, “I need you.” With help from an assistant, he turns into Glamazonian You.
The edgy, 23-year-old star has racked up a string of endorsements over the past few years.
His breakout
Song of the Year, “Old Town Road,” came to life on the Super Bowl for
Frito-Lay’s Doritos brand in 2020. Lil Nas X then appeared as Father Christmas
in an animated Uber Postmates end-of-year ad, featuring his song “Holiday.” He
was again on the Super Bowl in 2021 – this time for Logitech and promoting “Montero
(Call Me By Your Name).” Earlier this year, he debuted a commercial for
Ultimate Ears, featuring a version of the hit “That’s What I Want.”
The
vitaminwater campaign reminds us of the campy 2021
Uber Eats campaign, when Lil Nas X teamed up with Elton John in several
more amazing outfits.
If the hits
keep coming, so will the endorsement deals.
SOURCE: QUEERTY
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