Opening this weekend are director Seth Gordon's Identity Thief and
director Steven Soderbergh's Side Effects.
Identity Thief
PROS:
- The casting of Melissa McCarthy and Jason Bateman should be very
appealing given the former's increasing popularity since Bridesmaids and the
latter's own fan base.
- Aside from the bombing of Movie 43, audiences haven't had an
appealing R-rated comedy in awhile.
- Director Seth Gordon is on a roll after Horrible Bosses and Four
Christmases became box office successes in 2011 and 2008, respectively.
- Social media tracking has been strong, and the film currently
leads Fandango's Top 5 sellers.
CONS:
- With certain exceptions, comedies tend to be more about legs than
a huge opening weekend.
- Bateman is not a consistent box office draw (see The Change-Up).
Side Effects
PROS:
- A strong cast including Channing Tatum, Jude Law, Mara Rooney,
and Catherine Zeta-Jones.
- Director Steven Soderbergh found success with similar thriller
themes in Contagion.
CONS:
- Could be overshadowed by Identity Thief and the recent glut of
thrillers in the market.
- The film is nowhere to be seen in Fandango's best five sellers as
of Wednesday.
- Channing Tatum hasn't been featured prominently in much of the
marketing.
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