Opening this weekend are Bullet to the Head and Warm Bodies. Historically, Super Bowl weekend isn't known for major breakouts while male-driven films in particular will see substantial declines from Saturday to Sunday.
Warm Bodies
PROS:
- Early buzz for the film has been positive with advance screenings helping to spread word about the film.
- Online trailer reactions have been enthusiastic.
- The teen and young adult audience may be looking for something up their alley before Super Bowl Sunday.
CONS:
- Does the film have enough broad appeal to reach past teens and young adults beyond opening day?
Bullet to the Head
PROS:
- Sylvester Stallone has mounted a successful career comeback over
the last few years.
CONS:
- Sly's most recent hits, the Expendables movies, succeeded on the
merits of not just his name but an ensemble list of action stars.
- Opening on Super Bowl weekend will result in a huge Sunday drop
with the target male audience staying at home for the game.
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