Opening this weekend are baseball's
Jackie Robinson biopic, 42, and the fifth installment of the Scary Movie
franchise.
42
PROS:
- Social network buzz has been strong
in comparison to Moneyball and Trouble with the Curve.
- The film is currently leading all
Fandango ticket sales.
- Marketing synergy has been strong
with the start of the baseball season, including tying in with Jackie Robinson
Day.
- The true story status and urban
appeal may help expand interest beyond just baseball fans.
CONS:
- Baseball films are hit and miss at
the box office. Even the successful ones don't usually break out.
- As May approaches, audiences could
easily hold out on smaller movies like 42.
- Will be more about the legs than a
big opening.
Scary Movie 5
PROS:
- The franchise name.
- Relatively strong marketing synergy
with Lohan appearing on FX's Anger Management with Charlie Sheen.
CONS:
- Spoofs have become less of a
must-see attraction in recent years.
- Will audiences still care about the
franchise seven years after the most recent entry?
I used to love SCARY MOVIE (the old parts), BUT I think I am going to hate this one. 1) the trailer doesn't look like funny movie at all, those jokes are old and not cool anymore; 2) Lindsay Lohan looks like a potato-face, no thanks! 3) Since I am not watching much of the new movies, I will not catch the jokes (if it is a parody of something), so - I'll pass that ;)
ReplyDeleteI second most of what you said, Scary Movie to me like w/e
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