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Friday, April 5, 2013

THIS WEEKEND'S BOX-OFFICE: 4/5/2013


Kicking off April are two films whose box office histories couldn't be much different: the remake of the cult classic Evil Dead and the 3D re-release of Jurassic Park--once the highest grossing film of all-time.

Evil Dead


PROS:

- Online buzz has been strong for several weeks.
- The fans of the original franchise will be turning out after years of demand for a follow-up/remake.
- Texas Chainsaw 3D, and 2010's A Nightmare on Elm Street, proved that horror remakes can still break out.

CONS:

- Will have to rely on bringing out a slightly wider range of horror fans than the niche audience of the old movies.
- The film is nowhere to be found on Fandango's Top 5 sellers as of Wednesday afternoon.

Jurassic Park 3D


PROS:

- The IMAX release and strong marketing campaign could help make this an attractive option for families looking to indulge in nostalgia.
- The film is currently second on Fandango's list of best sellers today.

CONS:

- 3D re-releases generally haven't fared well at the domestic box office over the last year-and-a-half.
- With the movie's Blu-ray having already released, will audiences care to double down and pay movie theater prices for it again?
- Social network tracking has been lackluster.

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