Kicking off April are two films whose
box office histories couldn't be much different: the remake of the cult classic
Evil Dead and the 3D re-release of Jurassic Park--once the highest grossing
film of all-time.
Evil Dead
PROS:
- Online buzz has been strong for
several weeks.
- The fans of the original franchise
will be turning out after years of demand for a follow-up/remake.
- Texas Chainsaw 3D, and 2010's A
Nightmare on Elm Street, proved that horror remakes can still break out.
CONS:
- Will have to rely on bringing out a
slightly wider range of horror fans than the niche audience of the old movies.
- The film is nowhere to be found on
Fandango's Top 5 sellers as of Wednesday afternoon.
Jurassic Park 3D
PROS:
- The IMAX release and strong
marketing campaign could help make this an attractive option for families
looking to indulge in nostalgia.
- The film is currently second on
Fandango's list of best sellers today.
CONS:
- 3D re-releases generally haven't
fared well at the domestic box office over the last year-and-a-half.
- With the movie's Blu-ray having
already released, will audiences care to double down and pay movie theater
prices for it again?
- Social network tracking has been
lackluster.
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