American
Apparel’s new clothing range celebrates gay pride month and mocks Donald Trump.
The clothes
feature bright colours and slogans reminiscent of the Republican candidate’s
‘Make America Great Again’ campaign, but without the racist undertones.
An iconic
sloganed red cap even features in the fabulous collection that ranges between
$24 and $30.
The clothes
have been described as “a collection of styles that stand for acceptance – no
matter who you are, where you’re from or who you love.”
30% of the
proceeds from the garments will be donated to the Human Rights Campaign, who
collaborated with American Apparel in creating the clothes.
The money
raised will be used to fund their ongoing work to establish an amendment to the
Civil Rights Act, which would ban discrimination on the basis of sexual
orientation and gender identity in the USA.
Olivia Alair
Dalton, President of Marketing at American Apparel, said: “Today, LGBTQ people
remain at risk of being fired, evicted or denied services in a majority of
states simply because of who they are. That’s why we are fighting to pass the
Equality Act.”
Alongside the
clothes, the campaign released personal video stories which aim to educate and
spread acceptance and understanding of the LGBT community to customers.
American
Apparel has consistently supported LGBT movements and is the brand behind the
‘Gay O.K’ and ‘legalise gay’ collections.
The company
frequently runs ads featuring same sex couples and boasts its involvement with
pride parades across the globe.
American
apparel joins Converse and Adidas in Pride branded clothes. Converse released
limited edition trainers designed to be worn at pride events around the world.
The design boasted rainbow soles, patterns and license plates. Adidas also
re-released its ‘Superstar’ trainers with rainbow paint splashes covering the
classic design.
Last year the
company announced bankruptcy but emerged from that in February after
selling off shares to private companies.
Watch one of
the many stories below:
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