SPONSORED:
SNICKERS® has announced that it will be giving away free, rainbow packaged
samples in this year’s Gay Star News Pride bags, to support Pride 2017.
As in previous
years, Gay Star News is due to distribute 20,000 Pride tote bags at Pride
festivals around the UK – kicking off with Birmingham Pride this Saturday (27
May).
Further bags
will be given away at pride festivals in London, Bristol, Manchester and
Brighton.
In March, Gay
Star News announced a unique partnership with SNICKERS®; who now sponsor the
Gay Star Support page; a new part of the Gay Star News website that will
encourage people to #BeWhoYouAre and tell stories from the LGBTI community,
whilst providing resources to help individuals even at the toughest times.
There’s never a
better time to be your true self than at a Pride festival.
‘We want to
support the LGBTI community with every component of our SNICKERS® brand through
our partnership with Gay Star News,’ said Ian Hepburn, Marketing Director for
Mars, Snickers & Twix.
‘It feels only
right that we share a real message of this support from SNICKERS® with our
limited-edition #BeWhoYouAre rainbow packaging; launching at Birmingham Pride
this weekend.
‘SNICKERS® bars
will incorporate the iconic Pride flag colours and include a positive message
of #BeWhoYouAre to the community who will be attending the Pride festivals
nationwide this year.’
‘Pride isn’t
for one day, it’s for 365’
The Gay Star
News Pride tote bags have become covetable items in recent years. The exclusive
design for this year’s bag will feature an illustration from
Venezuelan gay artist Daniel
Arzola.
SNICKERS® is
putting a bar into every bag – with each bar coming in a rainbow emblazoned
sleeve and ribbon.
Tris
Reid-Smith, editor of Gay Star News said: ‘The SNICKERS® bars with their
special packaging and rainbow ribbon look amazing. The best bit is that
SNICKERS® is helping people through Gay Star Support and the #BeWhoYouAre
message throughout the year. Pride isn’t for one day, it’s for 365.’
Look out for
the Gay Star News team giving away the bags at Pride festivals in the UK this
summer.
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