I AM...

I am whatever YOU think I am until YOU get to KNOW me. This is true for everyone else too, of course.. so don't make assumptions about anyone or pass judgment; ask questions. You might just make a new friend.


Sunday, August 7, 2011


The more we investigate the
non-realm that lies just beyond, beneath or throughout the non-realm we think
we're in, the more I'm convinced we will
NEVER find it. I suppose this is
the case because it is
SO easy just to lay back and slip-slide into the daily
grind of

Many of us live by ‘what you see is
what you get’ motto and that is fine, but let's think about that for a moment.
What we see is what we get. Hmmm... We can't see electrons. We can't see a
virus. We can't see love and yet we still believe these things exist. This
brings me to the purpose of this blog entry…God.
Doesn’t it seem strange that
we can look up at a night sky, at a majestic mountain, at the sculpted abs of
man with a nice package, and have trouble believe in God? 


DASOUL comes from strength, masculinity and sexy….inspired by the men in America’s Cultural Urban landscapes. DASOUL colors outside the line, forging a NEW vocabulary in the men’s underwear market. We blend “the fresh, hip and soulful”…at the hip; by augmenting stylish and fashion-forward design with superior fabric choices, DASOUL creates an imaginative, yet classic, new perspective in the men’s underwear market. Our silhouettes are continually created and updated using premium fabrics with a man’s body and needs in mind.

Its this concentration on the quality, stylishness AND the fit of our garments that are important in our brand messaging and philosophy, all while offering our customer a design aesthetic that communicates a higher sartorial expectation than is currently available- THIS is what DASOUL brings to the men’s underwear market.


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