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Friday, July 26, 2013

THIS WEEKEND'S BOX-OFFICE: 7/26/2013

The Wolverine is the only new opener going into wide release this weekend. Will you join me in seeing it? 

The Wolverine


PROS:


- The enduring popularity of Hugh Jackman's Wolverine.
- The built-in comic book fan base.
- Early reviews suggest this should be an improvement over the 2009 X-Men Origins: Wolverine.
- Twitter activity has been solid throughout the week, as has been Flixster activity.
- The inability for Pacific Rim and other recent action movies to break out could be good news for this.
- The recent buzz surrounding next year's X-Men: Days of Future Past could rub off on this franchise entry.

CONS:


- Origins set the franchise back for a second time as audiences largely rejected it. Will the positive response to the mostly unrelated First Class in 2011 alleviate that negative effect?
- Audiences have had a lot of action movie choices at the box office this summer already.
- Facebook activity, while solid, has trailed that of First Class despite the film boasting the X-Men universe's most popular character.

- In the wake of Marvel Studios' success, is a sequel outside of their Marvel Cinematic Universe going to carry the same appeal that it used to?

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