THIS WEEKEND'S BOXOFFICE: 1/24/2013

Coming off of last weekend's 4-day MLK holiday, things should be a bit slower this weekend as Hansel and Gretel: Witch Hunters, Movie 43 and Parker make their way into theaters.

Hansel and Gretel: Witch Hunters

PROS:

- Jeremy Renner's recent box office successes might give it some needed appeal.
-  The recognizable name could pull in viewers.

CONS:

- The R rating will push away teen audiences and families that otherwise go to these fairy tale-inspired movies.
- The number of adult-driven / R-rated movies in the market will limit the film's potential.
- Twitter buzz has been trailing that of last summer's Abraham Lincoln: Vampire Hunter.

Movie 43

PROS:

- A large ensemble of known actors could pique the interest of audiences.
- This is the first bona fide comedy to release since Christmas.

CONS:

- The obscure title.
- Marketing has struggled to sell the seemingly erratic, plot-less concept behind the movie.

Parker

PROS:

- Jason Statham boasts a consistent box office history, albeit a humble one. The addition of Jennifer Lopez could help as well.
- Marketing has been consistent and the comedy/action hybrid might sell with male audiences.

CONS:

- Statham's not known for box office breakouts.
- Competition for adult audiences is still very stiff.

What are you going to see this weekend?