What should be the biggest opener since mid-summer, Thor: The Dark
World debuts today. For some reason I am overly excited to see this movie, are you?
Thor: The Dark World
PROS:
- The successes of The Avengers and Iron Man 3 have significantly
expanded the potential audience for related Marvel flicks.
- Disney has mounted a consistent and high-penetration marketing
campaign over the past two months.
- Flixster and Twitter activity are performing ahead of the pace of
Iron Man 3, while Facebook buzz is also strong.
- The original Thor was well-received during its theatrical run.
- Overseas audiences have already sent the film to more than $100
million since opening last week.
CONS:
- Audience reactions to Iron Man 3 were somewhat divisive. Will
there be a spillover effect?
- Without Robert Downey, Jr.'s Iron Man character, Thor: The Dark
World is in new territory as the first post-Avengers flick without him.
- Will buzz for November 22's The Hunger Games: Catching Fire have
any overshadowing effect on this?
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