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Friday, November 8, 2013

THIS WEEKEND'S BOX-OFFICE: 11/08/2013

What should be the biggest opener since mid-summer, Thor: The Dark World debuts today. For some reason I am overly excited to see this movie, are you?

Thor: The Dark World


PROS:


- The successes of The Avengers and Iron Man 3 have significantly expanded the potential audience for related Marvel flicks.
- Disney has mounted a consistent and high-penetration marketing campaign over the past two months.
- Flixster and Twitter activity are performing ahead of the pace of Iron Man 3, while Facebook buzz is also strong.
- The original Thor was well-received during its theatrical run.
- Overseas audiences have already sent the film to more than $100 million since opening last week.

CONS:


- Audience reactions to Iron Man 3 were somewhat divisive. Will there be a spillover effect?
- Without Robert Downey, Jr.'s Iron Man character, Thor: The Dark World is in new territory as the first post-Avengers flick without him.

- Will buzz for November 22's The Hunger Games: Catching Fire have any overshadowing effect on this?

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