Four new films enter an already crowded market this weekend. Red 2, The Conjuring, Turbo and R.I.P.D. I intend on seeing Red 2 & The Conjuring, what movie(s) are you going to watch this weekend?
Red 2
PROS:
- The first film was a word-of-mouth hit that appealed largely to adult audiences, who haven't had as many options at the theater this summer.
- The ensemble cast.
- Provides strong counter-programming for those not interested in The Conjuring.
- Flixster activity is solid.
CONS:
- Not all sequels improve upon their predecessors' runs.
- The move from the first flick's fall release to summer is questionable. Interest may not be as high in a busier market.
- The film is running behind several current release films on Twitter as of Wednesday.
- Reviews aren't looking good--something that could sway the adult audience it's targeting.
The Conjuring
PROS:
- Buzz surrounding the film has been very positive since the film's
debut at the Los Angeles Film Festival in June.
- Reviews are strong.
- Supernatural-leaning films are on a hot streak lately.
- Director James Wan found previous box office success with Saw and
Insidious.
- The source material involving the Warrens (famous for their
involvement with Amityville) is immediately recognizable to many.
- Twitter, Facebook, and Flixster activity have been consistently
strong for weeks.
CONS:
- The crowded market.
- The R rating will prevent some teenagers from getting in, but
then again, that didn't stop The Purge or The Devil Inside from breaking out.
- How much longer will the supernatural genre keep rolling?
Turbo
PROS:
- The DreamWorks name is a strong selling point for families.
- Even non-event animated films tend to do decent business.
- Families who have had their fill of Despicable Me 2 and Monsters University may give this a shot.
CONS:
- Opening in a crowded market won't do it any favors.
- Despicable Me 2 and Monsters University will still be combining for a large chunk of business this weekend.
- Twitter activity has been crawling at a snail's pace.
R.I.P.D.
PROS:
- Jeff Bridges and Ryan Reynolds offer some star credibility.
- If an effects-driven movie is going to succeed, it's going to be
in the middle of summer.
- The inability for Pacific Rim to break out could have a positive,
but small, effect on this.
CONS:
- Negative buzz has plagued the film for months, dating back long
before the first trailer even made its late debut in the spring.
- The embargo on reviews isn't an encouraging sign.
- Neither Reynolds nor Bridges are proven to be consistent box
office draws.
- Pacific Rim is generating positive word of mouth, something more
likely to have a negative effect on R.I.P.D. in combination with the crowded
marketplace.
- Audiences may not be sold on the marketing and concept, which
clearly pander to fans of Men In Black.
Awesome!
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