I AM...

I am whatever YOU think I am until YOU get to KNOW me. This is true for everyone else too, of course.. so don't make assumptions about anyone or pass judgment; ask questions. You might just make a new friend.

Followers

Friday, October 3, 2008

LEE NATIONAL DENIM DAY












Since its inception in 1996, Lee
National Denim Day has adhered to a simple philosophy: one day, one cause, one
cure®. In 12 years, that philosophy has become a mantra for millions and has
made an impact Lee Jeans never dreamed possible. It all started when several
Lee Jeans employees realized that each of them, in one form or another, had
been touched by breast cancer. An everyday conversation sparked an idea and led
to the creation of Lee National Denim Day, which has become one of the largest
single-day fundraisers nationwide for breast cancer. In its first year, Lee
Jeans set a goal of raising $1 million on Lee National Denim Day. To do this,
Lee Jeans invited companies to go casual for a cause, inviting employees to
wear their jeans to work on Denim Day in exchange for a $5 contribution to the
fight against breast cancer. The underlying concept behind the program was
simple—by convincing enough people to take one small step, together they could
reach an incredible goal. The response to the inaugural Lee National Denim Day
program was astounding. That year, more than 3,000 companies signed up to
participate, raising $1.4 million dollars for the fight against breast cancer,
setting the stage for what would become one of the most captivating social
action campaigns in the country. Since its first year, Lee National Denim Day
has raised more than $70 million for the fight against breast cancer and unites
nearly one million supporters nationwide each year. I would LOVE a
future WITHOUT breast cancer...DON'T YOU?

LINKWITHIN

Related Posts Plugin for WordPress, Blogger...