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Friday, March 8, 2013

WHEN I KNOW...







"When I know who I am 

then I shall be free!"
Ralph Ellison

Invisible Man





THIS WEEKEND'S BOX-OFFICE: 3/8/2013


The second frame of March welcomes what should be the biggest debut so far of 2013. Disney launches Sam Raimi's Oz: The Great and Powerful and will be aiming to become the first movie of the year that captures a large family audience. Meanwhile, Dead Man Down will roll into theaters in an effort to counter-program.

Oz: The Great and Powerful


PROS:


- The original Wizard of Oz is a widely beloved film to this day.
- The Disney marketing machine.
- The ensemble cast led by James Franco helps the film stand out among audiences of varying ages.
- Families haven't had a high profile movie to choose from since The Hobbit.
- Director Sam Raimi is more well known to audiences compared to other directors thanks to his success with the Spider-Man trilogy.
- The slumping 2013 market and it's unappealing mainstream offerings could result in this being the benefactor of pent-up moviegoer demand for an event-like movie.

CONS:


- Reviews have been middling.
- While strong in it's own right, Twitter activity has trailed that of Snow White and the Huntsman during the comparable week of release.
- Franco and co. aren't really draws on their own.

Dead Man Down


PROS:


- Should provide decent counter-programming for action fans and those not looking to see Oz this weekend.
- Selling the film as "from the director of the original The Girl with the Dragon Tattoo" could entice fans of those films to come out.
- Facebook activity has been decent.

CONS:


- Marketing has done little to raise widespread awareness for the film.
- Colin Farrell isn't a significant box office draw.

¿TODAY {MARCH 8th} IS NATIONAL WHAT DAY?


SOURCE: CHECKIDAY

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