Lee National Denim Day is a single-day fundraiser created by Lee Jeans to support the Women's Cancer Programs of the Entertainment Industry Foundation. Every year, on the first Friday in October breast cancer awareness month, people nationwide are asked to wear their jeans and donate $5 in support of breast cancer research. Lee National Denim Day is one of the largest single-day fundraisers for breast cancer in the world. Each year, on the first Friday in October National Breast Cancer Awareness Month, Lee Jeans encourages millions of people nationwide to wear their favorite jeans and make a $5 donation to support the fight against breast cancer. Now in its 12th year, Lee National Denim Day has raised more than $66 million in the fight against breast cancer. In 2006, people at nearly 18,000 companies and organizations wore denim on Lee National Denim Day.